How to bring health and wellness into the Metaverse(s)
or: Havas' four (and first-ever) immersive builds in Horizon Worlds, Spatial, Roblox, and AltspaceVR.
Mango is Havas’ tangy little Miami branch. We're the southernmost team in the US specializing in consumer creative and emergent tech; all with a hint of Latin flare. Last summer, our parent network Havas Health & You asked us to create an all-new, never-been-done Web3 internship. It would source budding creators from around the world to create across multiple Metaverse platforms. After some research, we found our Metaverse internship wasn't just a network first—it was a category first—so we crafted our program as The First Metaverse Internship in the World (presented by Havas Health & You). We'd tell you more about how we found the talent, but that's another awards submission you can find here.
After we had our Metaverse Interns, we gave them a simple assignment: 1) pick a Metaverse platform, 2) sell us on a Betterverse concept (Havas's framework for health and wellness brands in the Metaverse) and most importantly, 3) build on that platform—real dev, no decks.
Okay, so nine weeks, four interns, platforms, and projects later—what did our team end up creating? Well, let’s show you the work starting with…
The Missing Museum on Roblox
Our intern Juan Diego wanted the team to build out the high school lessons he wished he learned instead of the Pythagorean theorem. He sold us on the idea of an approachable edu space built for everyone. The Missing Museum was built on Roblox as it’s the most user-friendly platform (opinion) and because its virtual clothing and collectibles could draw players into the space.
Eclipse on Spatial
Sarah wanted to create an exhibition space users could find curated answers for all questions related to wellness. She came up with Eclipse. Built on Spatial using Maya, Blender, and Unity, we created interactive rooms dedicated to nutrition, fitness, sleep, and individual support. Eclipse allows for live events, talks, and workshops—we featured an influencer in the space to launch the community.
Chronic Escape on AltspaceVR
Joshua wanted an immersive experience visualizing how small decisions can impact our health in big ways. To make the experience VR-centric but still accessible via desktop, he chose Microsoft’s AltspaceVR. We constructed three interactive maze-like rooms to set the perfect backdrop for a digital escape room, educating users away from an unhealthy lifestyle.
Vibe Chamber on Horizon Worlds
Jingyuan wanted full immersion and interactivity above all. He built out Vibe Chamber, a virtual space built to ease life’s daily stressors. Inside the Vibe Chamber, Break Room let users smash imaginary objects in rage room–style, Screen Serene utilized Mindfulness-Based Cognitive Therapies, guiding people into relaxation, and Doodling Away turned to art therapy, allowing users to visualize what’s on their mind.
The Metaverse Internship results
Ultimately, we built four unique experiences for four different audiences across four very different platforms. All of the creatives, strategists, producers, and beyond at Mango got to provide tips and feedback along the route that really polished these experiences into larger ideas, while helping the next generation of creative talent shape how they pitch, and even learn a little bit more about advertising, design, art direction, copywriting, strategy, health, wellness, and much more.
In a nutshell
300 GLOBAL APPLICANTS
2,250 TOTAL PROJECT HOURS
4 HEALTH + WELLNESS EXPERIENCES
3 INTERN-TO-CLIENT PITCHES
2 YEARS OF PROGRAMMING*
*After the success of our pilot program, Havas ordered a Year 2 of the internship
(which is on-going right now)
AND LET'S HEAR FROM A REAL INTERN:
“It was incredible building on emerging platforms and bringing an unexpected industry into the Metaverse. The 1-to-1 mentorships were also extremely valuable.”
- Jingyuan Kang